Gifting perfume is no mean feat – it’s one of the most popular gifts, but also the trickiest to buy. Unless you’ve been explicitly told which fragrance someone would like for Christmas, picking one out for someone you love feels quite daunting.
Would they prefer a more long-lasting perfume, or one of the more reliable best perfumes for women? Should you stick to the most popular Jo Malone perfumes, or branch out to something new or more trend-led?
“Perfume is one of the most intimate gifts you can give, which is why it can feel daunting,” explains Karla Woolley, Head of Buying at The Perfume Shop. “A scent isn’t just a smell; it’s tied to someone’s mood and memories. That’s a big responsibility!”
How to pick the right fragrance when you’re gifting perfume
1. Look (and listen) for clues
It’s the secret behind finding any great gift – listening. “If they have a signature scent, gifting them a larger bottle or even a limited-edition twist shows you’ve paid attention to what they love,” explains Woolley. “Even small clues can help – spotting the bottle on their dressing table, asking what they wore on a night out, or even noticing the type of candles they like can give away whether they prefer floral, woody or gourmand notes.”
Miss Dior Essence – Christmas Limited Edition
RRP: £170
Miss Dior is one of the UK’s bestselling perfumes, and this limited edition, beautifully packaged version of the scent is sure to please fans of the original.
2. Notice their preferred notes
You don’t have to do a Derren Brown or buy the exact perfume they already wear. Gifting perfume in the same scent family is a great way of expanding their scent horizons without straying too far from their preferences. “Even the scent of their best scented candle or the flowers they buy can be telling,” according to Stacy-Jayne Archer from Miller Harris. “A fondness for rose, jasmine, or amber might lead you toward a scent that feels like a natural extension of their world,” she says.
Molton Brown Bluebell & Wild Strawberry Eau De Parfum
3. Think about their personality
“If they have an on-the-go lifestyle and love to keep busy, gifting perfume with a zingy burst of citrus would be ideal,” recommends Laura Saunders, National Training Manager at fragrance agency KGA. “If they’re more of a homebody who loves cosy nights in, something warm, comforting and enveloping could be ideal,” adds Woolley.
Dolce & Gabbana Light Blue Eau de Toilette
RRP: £90
One of the most classic scents for summer, this uses Sicilian lemons as its hero ingredient, which creates a refreshing, invigorating treat for the senses. If you’re looking for a really fresh perfume, look no further.
Miller Harris Staccato Eau de Parfum
RRP: £180
This luxe buy features a warm and enveloping combination of cardamom, cinnamon and ginger. It’s a perfect perfume for winter, or the ideal gift for someone who loves to cosy up year-round.
Roberto Cavalli Serpentine Parfum Spray
RRP: £76
“If they’re quite glamorous and they want their fragrance to make a statement, Roberto Cavalli Serpentine is the perfect match,” suggests Sanders. “It’s deep, sensual and intoxicating.”
4. What about their mood?
Gifting perfume is about more than just lovely scents and pretty bottles – mood-boosting perfumes can be pretty powerful. “Ask yourself how you’d like the fragrance to make them feel,” suggests Archer. “Calm, curious, luminous, or bold? Fragrance is emotion made tangible, and gifting by feeling always lands with more meaning,” she says.
Charlotte Tilbury Star Confidence Fragrance
RRP: £80
Charlotte Tilbury has created a collection of fragrances designed to influence your mood. Our pick of the bunch is Star Confidence, which helps you feel bold and brave, thanks to a blend of blackcurrant, patchouli, and jasmine notes.
5. Give them a chance to experiment
Are they naturally curious, or love being the first to discover a cool, underground brand? “Mini bottles or discovery sets are brilliant if you’re introducing someone to something new,” says Woolley. “They get the fun of exploring without the pressure of committing. Discovery sets are also a clever way to introduce someone to fragrance families they might not normally try.”
Floral Street Fragrance Discovery Wardrobe
RRP: £30
Our beauty team are huge fans of this slightly lesser-known perfume brand. Each scent smells totally unique without being too out-there. This gift offers the opportunity to smell 12 of their best scents. If you’re feeling generous, you could gift it with an IOU to buy a full-size bottle once they’ve narrowed down their favourite.
6. Pick a fail-safe
Still not 100% on which perfume to gift? According to the pros, some scents will please pretty much anyone. “Some perfume notes simply have universal charm,” explains Archer. “Soft musks bring a clean, comforting sense of skin on skin. Amber or subtle woods offer warmth and sophistication, quietly grounding a fragrance in something timeless. These are the notes that rarely miss and are endlessly wearable.”
Phlur Missing Person Eau de Parfum
RRP: £99
The notes in this scent are exactly what Archer describes – it’s warm, inviting, and irresistible. It’s one of those scents that smells different on each wearer, which makes it a great universal scent.
Jimmy Choo I Want Choo With Love Eau de Parfum
RRP: £53
“Jimmy Choo I Want Choo With Love is addictive, luminous and romantic,” according to Saunders. “With raspberry, rose and vanilla, it’s a fragrance that’s easy to wear and suits all personalities.”
RRP: £75
“Stick to modern classics, the kind of perfumes that feel timeless and loved by so many,” recommends Woolley. “You can’t go wrong Chloé Le Parfum – it’s elegant and easy to wear.”
