From refillable versions of your favourite products to eco-friendly false lashes, celebrate Earth Month (and beyond!) with these new launches.
The last few years have been an exciting time in the world of sustainable beauty brands and environmentally friendly beauty. From major advancements in the use of recyclable and recycled materials, to a huge uptick in the popularity of refillable packaging, to waterless products and so much more, we love seeing our favourite brands stepping up their game when it comes to eco-friendly products and practices.
RELATED: What Could a Sustainable Future for Fashion and Beauty Look Like?
Read on to learn about six exciting new launches from sustainable beauty brands.
Ardell Beauty
Beloved falsies brand Ardell Lashes is the go-to for affordable and easy-to-use faux lashes. The brand’s new line of Eco Lashes are all that and more. Eco Lashes are made with 100 per cent sustainable fibres, hand-sewn on an organic cotton band, packaged in a biodegradable paper carton and printed with soy ink, using completely recyclable materials.
Cheekbone Beauty
Made-in-Canada brand (and the first Indigenous-owned brand to be carried on sephora.ca) Cheekbone Beauty has just launched their best-selling Sustain Lipsticks in refillable packaging that is made from natural and renewable bio-based material. Each of the Sustain lipstick shades is named after the earth or land in one of 4,000 Indigenous languages.
Boscia
Earlier this year, skincare brand Boscia launched a refill for its Probiotic Exfoliating Powder Face + Scalp. In accordance with the brand’s ongoing commitment to offer packaging that is made from recyclable or post-consumer recycled material, or be refillable, by 2025, the refillable container is the first plastic-free refill offering from Boscia. The packaging is made of paper that can either be recycled or reused for storage. Plus, the water-activated powder formula results in lower product weight, decreasing the number of necessary transportation vehicles and reducing the carbon footprint it requires for the Probiotic Exfoliating Powder Face + Scalp refill to reach store shelves.
Attitude
Montreal-based brand Attitude has launched its Super Leaves Essential Oils collection, a new line of hair and body products housed in refillable aluminum bottles and formulated with 97.9 per cent naturally derived ingredients. The brand has also just opened its flagship store, a plastic-free boutique on Saint-Denis Street in Montreal, designed by architect David Dworkind and complete with a filling station that encourages customers to refill and reuse their empty bottles.
Drunk Elephant
Just last month, Drunk Elephant launched refill pods for the brand’s best-selling moisturizers, Protini Polypeptide Cream and Lala Retro Whipped Cream. Now you can get the Instagram-famous moisturizers for $10 less than the original price when you buy the convenient refill pods.
Kiehl’s
Kiehl’s new Rare Earth Deep Pore-Minimizing & Polishing Powder is a purifying clay powder cleanser that’s activated when you add water. It’s made with 96 per cent renewable ingredients, uses 98 per cent less water than Kiehl’s Rare Earth liquid cleanser, and is packaged in a bottle made of 100 per cent post-consumer recycled materials. Oh, and it’s travel-friendly!
