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Candace Cameron Bure is trending on Twitter and not for a good reason. In a new interview with The Wall Street Journal, Bure, who is now the chief creative officer of Great American Family (GAF) network, revealed that LGBTQ+ storylines are not top of mind when it comes to planning GAF’s 2022 holiday movie lineup.
“I think that Great American Family will keep traditional marriage at the core,” the QVC personality and Fuller House star told the journal. Bure announced in April that she would be leaving the Hallmark Channel after 14-years, for this new role.
When asked if GAF would showcase a more diverse set of characters and storylines like Bure’s former employer, the Hallmark Channel, Bure rebutted that the purpose of GAF is to “promote faith programming and good family entertainment.”
“My heart wants to tell stories that have more meaning and purpose and depth behind them,” she explained. “I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment.”
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Great American Family CEO Bill Abbott doubled-down on Bure’s no same-sex couple claims. “It’s certainly the year 2022, so we’re aware of the trends,” he said of the subject at hand. Like Bure, Abbott left Hallmark Channel to join the network.
Backpedaling, Abbott clarified that he, Bure, and the team don’t have a “whiteboard that says, ‘Yes, this’ or ‘No, we’ll never go here.’” But, don’t hold your breath. There are currently no plans to do so as of yet.
Bure’s controversial remarks over GAF’s choice of programming has sparked an uproar on Twitter.
Several fans are pledging to not watch Bure’s new Christmas movies while others are calling for the cancellation of GAF.
One person joked that maybe Bure read “the quiet part” of her cliff notes aloud during the interview.
Twitter user @swiftiebuckycas summed it up perfectly, stating he’s “saddened” by Bure’s decision to align with this network and its values. Many agree that, Bure choosing to lead a network that only celebrates straight romance is fueling the narrative that LGBTQ+ storylines don’t have a place on TV.
Hallmark did not comment directly on GAF’s programming, but did have some words for WSJ: “We want all viewers to see themselves in our programming and everyone is welcome.” *Mic drop.*
