Including Tracee Ellis Ross’s hair care line’s Canadian debut and a new SPF product from Supergoop.
Florence By Mills hits Canadian shelves
Stranger Things star Millie Bobby Brown’s beauty brand Florence By Mills has finally arrived in Canada — the brand’s clean, vegan and highly Instagram-worthy products (from $10) are available at Shoppers Drug Mart now. Brown launched the brand back in 2019 to inspire a playful, confident approach to beauty that she learned from her great-grandmother (a.k.a. granny Florence, the company’s namesake). Keep an eye out for customer faves, like Tinted Oh Whale Lip Balms and Swimming Under the Eye Gel Pads, or shop the brand-new, three-piece Blue Light protective collection, which includes an ultra-hydrating moisturizer and setting spray.
Supergoop’s latest SPF staple is here
You can never have enough SPF. Supergoop knows that. The sunscreen-centric skincare brand’s Bright-Eyed 100% Mineral Eye Cream SPF 40 just launched at Sephora Canada, promising to protect against UV rays while brightening undereyes, thanks to a subtle pink tint. The non-nano zinc oxide formula also fights fine lines and wrinkles, while wild butterfly ginger flower blocks blue-light damage. Let the cream absorb into your skin for one minute, and you’re ready for makeup, too.
There’s a new addition to your Glow Recipe collection
Noticed a few new freckles and dark spots after a summer spent in the sun? Your favourite fruit-inspired skincare line is here to help. Glow Recipe’s Guava Vitamin C Dark Spot Serum boasts a gel-serum formula that features five (yes, five) different types of vitamin C to brighten skin and gradually fade dark spots. And that’s not all. Guava seed oil and fruit extract are natural antioxidants that are also loaded with vitamin C, while added vitamin E and ferulic acid have been proven to boost vitamin C’s efficacy and stability.
Queenfidence Cosmetics launches a dreamy new lipstick
Meet your new go-to lippie. Winnipeg-based brand Queenfidence Cosmetics just launched its first semi-matte lipstick. Richly formulated with nourishing vitamin E, the new product promises to soften lips while delivering a smooth, highly-pigmented finish that’s long lasting while still feeling lightweight. It’s also available in four hues: a fire-y red, a bold maroon and two classic nudes.
SOJA&CO. collaborates with the Breakfast Club of Canada
Montreal-based fragrance brand SOJA&CO. has launched a soothing new candle in support of a good cause. For every Cereal + Milk candle sold, a portion of the profits will go to the Breakfast Club of Canada, which serves nutritious meals in schools. Alongside its soft glow, the candle emits notes of sweet marshmallow, berries and roasted oats — likely making you crave a bowl of milky cereal in the process. The brand will donate $1 for every 2 oz. candle sold, $3 for every 4 oz. candle and $5 per 8 oz. candle sold.
Dyson has a game-changing new hair dryer attachment
The Dyson SuperSonic just got a major upgrade. The high-tech hair dryer, which first launched in 2016, has added a fifth attachment that aims to address unique hair needs and deliver a salon-level blowout at home. The Flyaway Attachment uses the air flow from the brand’s trademark Coanda effect to attract longer hairs while smoothing flyaways. The result? A sleek look that enhances your natural shine — minus the heat damage.
Tracee Ellis Ross’s brand Pattern Beauty arrives in Canada
Tracee Ellis Ross fans (so everyone, right?) have been asking when the star’s textured hair brand Pattern Beauty would be available in Canada since it first launched in 2019. That day is finally here. The hair care line is now available to shop at Sephora Canada with a range of nourishing shampoos, conditioners, scalp treatments, styling products and more, all formulated specifically for curly and kinky hair.
